Again

Consented Open Banking consumer spending panel joined to stated opinion data: verified bank transaction records (merchant, amount, date, recurring/subscription detection) from consumers who explicitly connect their accounts, joined in real time to survey responses on brand preference, ad awareness and purchase intent. Delivered as brand trackers (stated preference versus actual spend), target-group analysis (ad awareness versus realised purchase probability) and category-level competitive spend benchmarking with weekly refresh

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Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Internet & Direct Marketing RetailAdvertising
Instruments: equities
Categories: AlternativeSentimentConsumer Spending
Regions: OtherUS
Sample tickers: COCAPEPNKLA.STERIC-B.STH&M-B.STSPBMFWPGMNSTABSDAIL

Dataset card

Type: not stated
Format: Tabular — transaction records from Open Banking account and payment feeds joined to structured survey responses, delivered as in-platform analytics dashboards and category reports rather than a published file schema
Volume: Request further research — the homepage advertises a cumulative shared-transactions counter but the figure does not render in the captured content. Bounded as panel size x monthly transactions per member: a few thousand members each with 100-300 monthly card and payment events implies roughly 10^5-10^6 transaction events per month. Request the counter value and monthly transaction volume directly
Users: Est. hundreds to a few thousand consented panel members (inferred: an 11-person Stockholm startup running a high-friction panel that requires consumers to connect real bank accounts via Open Banking; the site's transactions counter does not expose a figure, so exact panel size must be confirmed with the vendor)
History: not stated
Update frequency: not stated
Growth: Active but early — an operating platform with live brand-tracker, target-group and benchmarking product surfaces and a real-time data join, at 11 employees with no disclosed funding; the marketing copy is educational ('what has been seen cannot be unseen'), which indicates an earlier commercial stage
Launched: ~2021 (corporate record for Again Technology AB registered 2021, with the earliest founder records dating late 2021 — consistent with a 2021/22 launch)
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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