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Acxiom

ACXIOMA5 · direct accessManage supplier listing

consumer identity & marketing data from Acxiom, described on the page as "the connected data and identity foundation for Omnicom (OMC)": Real ID identity graph ("more than 10K unique insights"), plus Data and Audiences product lines for first-party data unification and activation

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Sample

A sample dataset retrieved from the supplier.

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Coverage

Universe, instruments and categories.

Categories
consumer marketing data & identity resolution
Regions
USEuropeUK
Sample tickers
OMCPUB.PAWPP.LTTDRAMP

Acxiom has not added their own details yet. Not yet on file:

  • Dataset
  • Data dictionary
  • Coverage
  • Provenance
  • Rights & data handling