Summary tailored to user query: EBT transaction data licensing and SNAP redemption panel context
- What [withheld] offers: A platform (mobile app) for SNAP households to manage benefits and access exclusive cash-back offers. [withheld] tracks SNAP/EBT balances, links retailer accounts, and validates purchases for cash-back deals.
- Data and insights:
[withheld]
has processed over $500 million in grocery purchases, yielding shopper behavior visibility across retailers (e.g., Walmart 38%, Kroger 6.8%). They offer data insights and potentially a panel of SNAP shopper data to inform brand strategies.
- SNAP data licensing angle: The document highlights
[withheld]
’s capability to provide measurable, incrementally driven campaigns using validated purchase data (treatment/control ROI), but does not explicitly state EBT/licensing terms. It emphasizes data-driven insights and measurable ROI from SNAP-related activity.
- Relevant offering for an EBT data licensing/SNAP panel need:
- Access to validated redemption data tied to SNAP purchases (via
[withheld]
’s platform) to quantify incrementality (iROAS, redeemers growth).
- Potential for using
[withheld]
’s panel insights on SNAP shopping behavior and trends to inform licensing or partnership agreements.
- Notable figures to consider citing in a licensing discussion:
- 42 million SNAP recipients; $100B+ annual benefits spending.
- ~24% of all CPG spending by SNAP demographic.
- ~$5.00 iROAS average in ongoing
[withheld]
campaigns; ~50% growth in monthly redeemers.
- Case study: Fortune 500 Food CPG achieved $5.50 iROAS across 6 brands with stock-up offers.
If you’re evaluating
[withheld]
as a source for EBT transaction data licensing or a SNAP redemption panel, this page indicates
[withheld]
offers validated purchase data and insights from SNAP activity, with proven ROI on targeted offers, though you’d need direct terms to confirm licensing availability and data access.
- Classification
- Consumer Staples › Food, Beverage & Tobacco › Packaged Goods & Meats › Packaged Goods & MeatsInformation Technology › Software & Services › Application Software › Financial Technology
- Coverage
- Consumer StaplesInformation Technology
- Asset class
- Equities
- Tickers
- KROWMTDGDLTRGISKMDLZCAG
- Exchanges
- NYSE · NASDAQ
- Category
- alternative · sentiment
- History
- —
- Access
- —
- Novelty
- 0.798