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/Index/Azira/Anonymized mobile-device location panel processed into venue visitation
A

Anonymized mobile-device location panel processed into venue visitation

AZIRAManage supplier listing

Anonymized mobile-device location panel processed into venue visitation: device-level pings resolved into estimated visits, unique-visit counts, contoured trade areas and store footfall, appended with address-level demographic/lifestyle segments. Page describes 'Precision with Privacy' processing of 70+ million Azira devices into quarterly mobile traffic observations for retail venues.

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Azira/Anonymized mobile-device location panel processed into venue visitation
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Coverage

Universe, instruments and categories.

Industry
Application Software
Instruments
equities
Categories
AlternativeGeospatial
Regions
US
Sample tickers
SPGMACSKTWPGWMTTGTHDLOW
Dataset card
Type
not stated
Format
Tabular geospatial event records (device visit observations: hashed device, venue geofence, timestamp, visit/attribute flags) delivered as aggregated visit panels with appended segment columns; API/dashboard + flat-file delivery
Volume
Multi-billion raw location pings per quarter (70M+ devices under continuous observation), distilled into quarterly visit panels across the retail/mall venue universe referenced on the page (a database covering 9,100+ major US/Canada shopping centers, 16,000+ points of interest and 350,000+ tenant locations)
Users
~70 million devices in the observed panel (page states '70+ million Azira devices'); no registered-user concept — the panel is passively collected rather than account-based
History
10 years
Update frequency
not stated
Growth
Active — ongoing product releases (Estimated Visits launch announcements), continuously published customer case studies, and a 420-person organization still hiring across data-sales roles
Launched
~2012-2014 (location-analytics business spun out of a large US insurance group's Agilence unit before operating as Azira; no launch date printed on this case-study page)
Delivery
not stated
Entity mapping
not stated
Sample
not stated
Point-in-time
not stated
Licence
not stated

supplier index read from their site

Azira has not added their own details yet. Not yet on file:

  • Dataset
  • Data dictionary
  • Coverage
  • Provenance
  • Rights & data handling